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YouTube took the controversial ad for a remix
While Coca-Cola released its anti-obesity ad earlier this week to up its own positive press, there's no way they could escape the Internet's criticism.
YouTube user John Pemberton presented this "honest" version of the anti-obesity ad, pointing out that although Coca-Cola does offer more diet and zero-calorie drinks, "these diet beverages still pose serious health risks." Pemberton's argument? Diet drinks can still cause kidney problems, obesity, metabolic syndrome, cell damage, and rotting teeth. Yikes.
Pemberton voices all the criticism that's been surrounding this campaign in terms of how hypocritical Coca-Cola seems with the campaign; as a company that primarily sells soda, it was a shocker to see the company take on obesity.
Unfortunately, the video seems to focus too much on Coke as a product, instead of the soda industry in general. "If you drink Coke, you'll get fatter and fatter," a voiceover in this "honest" ad says. "The solution is simple and it's right in front of your eyes: Don't drink Coke."
Watch the entire remake below, especially to hear the sad/funny/true kicker: "Coca-Cola. We're partially responsible for America's obesity problem."
The Honest Coca Cola Commercial EVERYONE Needs To See!
If you’re still drinking diet soda, you might want to consider breaking the habit. The aspartame in your drink is interfering with your health in a big way. Many studies have shown just how damaging aspartame can be, including a study out of Arizona State University. The study, published in the Journal of Applied Nutrition, determined that aspartame causes brain damage by leaving traces of methanol in the blood. Another study, published in the U..S National Library of Medicine, found that long-term consumption of aspartame leads to an imbalance of antioxidants in the brain. Research suggests a possible connection between aspartame and brain tumors.
With all of the compelling research about the dangers of aspartame on human health, it’s a wonder that anyone still drinks diet soda. But with the increased awareness, sales have dropped. Overall sales of carbonated soft drinks dropped for the 11th consecutive year in 2016. Diet sodas in particular are in a record low demand.
Studies have shown that the majority of consumers are now seeking drink alternatives to soda that seem healthier, such as juices or flavored waters. Consumers want less calories and drinks that don’t include aspartame. Both Diet Pepsi and Diet Coke reported declines of over 5% while Diet Mountain Dew saw a 4.8% drop.
It turns out that Coca-Cola has plans to run its first ad defending aspartame and the safety of artificial sweeteners, at an attempt to gain back their customers.
As awareness about aspartame increases, consumers are beginning to make better choices. The video below is an example of an honest Coca Cola commercial – one you will never see while flipping through channels on your T.V. It’s a voiced-over version of the original Coke commercial.
Check it out:
Coca-Cola Anti-Obesity Ad: Reactions And The Research
Coca-Cola's first "Coming Together" advertisement -- aimed at addressing the company's role in obesity in America -- was released this week. And with it came a number of reactions from top figures in nutrition, food and health. Mark Bittman told New York magazine, for example:
So professional. So brilliant. So smart. And so deceitful. Seven percent of our calories come from soda -- it's the biggest single source in our diet. And the most harmful. It's good that Coke recognizes that and is beginning to apologize. But all calories are not the same -- those from soda and other sugar-sweetened beverages are actually worse than others. So it's up to us to remember that Coke makes its money selling sugar-sweetened beverages, and even when they're apologizing for that, as they appear to be doing here -- they're still selling them.
The advertisement asserts, among other claims, that the company has worked with school systems to offer bottled water and juices to children, while also making an effort to create 180 low-calorie drink options and offer smaller-sized full-calorie sodas to help control portion size. Detractors point out that it's a bit disingenuous to brag about cleaning up a problem that they were the source of: Who started selling sugary sodas in school to begin with? Who started selling larger containers with more than one portion?
"The ad is an astonishing act of chutzpah, explainable only as an act of desperation to do something about the company’s declining sales in the U.S.," says nutritionist and food industry expert Marion Nestle on her blog, Food Politics.
To whit, Coca-Cola says that the ad is part of their “ongoing commitment to deliver more beverage choices … clearly communicate the calorie content of its products.”
In other words -- an ad in the truest sense, meant to publicize certain products.
Included in the two-minute video is the following statement: "All calories count, no matter where they come from, including Coca-Cola."
But a study published last September in the New England Journal of Medicine found that, actually, calories from sugar-sweetened beverages were substantially different than calories from food. Genetic researchers at Harvard analyzed a group of people who have been participating in a longitudinal lifestyle study of behaviors like exercise and diet, including beverage consumption. The participants had, on average, 29 of the 32 total gene variants that are associated with increased risk of obesity. These genes don't guarantee obesity, but they can help promote it, in combination with lifestyle factors. At the time of the study's release, Marilynn Marchione of Reuters wrote:
The more sugary drinks someone consumed, the greater the impact of the genes on the person's weight and risk of becoming obese. For every 10 risk genes someone had, the risk of obesity rose in proportion to how many sweet drinks the person regularly consumed.
Other studies on sugar-sweetened beverages have found more health concerns that differentiate soda's calories from the same number in, say, a piece of fruit. Research suggests that high-fructose corn syrup, the sweetener used in most soda, could increase body fat over sugar as it is found in nature. As Healthy Living blogger Dr. Mark Hyman explained:
HFCS is absorbed more rapidly than regular sugar, and it doesn't stimulate insulin or leptin production. This prevents you from triggering the body's signals for being full and may lead to overconsumption of total calories.
Despite this, about half of Americans drink soda on a daily basis. Will this advertisement change that? Will it affect obesity? Tell us what you think in the comments!
Coca-Cola says its drinks don't cause obesity. Science says otherwise
T hese days, you almost have to feel sorry for soda companies. Sales of sugar-sweetened and diet drinks have been falling for a decade in the United States, and a new Gallup Poll says 60% of Americans are trying to avoid drinking soda. In attempts to reverse these trends and deflect concerns about the health effects of sugary drinks, the soda industry invokes elements of the tobacco industry’s classic playbook: cast doubt on the science, discredit critics, invoke nanny statism and attribute obesity to personal irresponsibility.
Casting doubt on the science is especially important to soda makers. Overwhelming evidence links habitual consumption of sugary drinks to poor health. So many studies have identified sodas as key contributors to chronic health conditions – most notably obesity, type-2 diabetes and coronary artery disease – that the first thing anyone trying to stay healthy should do is to stop drinking them.
Soda companies know this. For at least the last 10 years, Coca-Cola’s annual reports to the US Securities and Exchange Commission have listed obesity and its health consequences as the single greatest threat to the company profits. The industry counters this threat with intensive marketing, lobbying and millions of dollars poured into fighting campaigns to tax or cap the size of sugary drinks.
But it is also pours millions into convincing researchers and health professionals to view sodas as benign.
Just last month, the Mayo Clinic Proceedings published a study arguing that the results of national dietary surveys, such as those that link sugary drinks to type-2 diabetes, are so flawed that they constitute a major misuse of public funds. The authors report honoraria, speaking and consulting fees from Coca-Cola.
This week’s revelation of Coca-Cola’s funding of the Global Energy Balance Network is only the latest example of this strategy in action. The Network promotes the idea that to prevent obesity you don’t need to bother about eating less or drinking less soda. You just have to be more active. Never mind that most people can’t lose weight without also reducing their intake.
A reporter who looked into this group discovered that Coca-Cola had funded the research of the scientists behind it, and generously. The network’s website was registered to Coca-Cola. None of this, however, had been made explicit.
Most nutrition professional journals now require researchers to declare who funds their studies, making it possible to compare study outcomes with funding sources. Studies sponsored by Coca-Cola almost invariably report no association of sugary drinks with diabetes, they question the validity of studies that do find such associations or, as in the case of Global Energy Balance Network investigators, they find activity to be the most important determinant of body weight.
Analyses of studies funded by Coca-Cola or its trade association demonstrate that they have an 83% probability of producing results suggesting no harm from soda consumption. In contrast, the same percentage of studies funded by government agencies or independent foundations find clear linkages between sugary beverages and such conditions. Coincidence? I don’t think so.
Since March, I’ve been posting industry-funded studies with results that favor the sponsor’s interests every time I find five of them. They are easy to find. Despite pleas to readers to send me industry-funded studies that do not favor the sponsor, I hardly ever get them. Whenever I come across a study that shows no harm from sodas, I immediately look to see who paid for it.
Soda companies spend generously to convince researchers and health professionals not to worry about sodas’ health effects. But why do researchers take the money? It is too simplistic to say that they are “bought.” Industry-funded investigators say they believe the funding has no effect on the design, conduct or interpretation of their research. But research involves choices of questions, assumptions and methods. It is not difficult to carry out a study that appears to meet high scientific standards yet fails to include critical controls that might lead to alternative conclusions.
Researchers funded by Coca-Cola need to take special care to control for unconscious biases but can only do this if they recognize the possibility. Many do not. Neither do many peer reviewers or editors of scientific journals. Although food-company financial support should not necessarily bias results, it appears to do so in practice.
Industry-funded scientists resent questioning of the influence of sponsorship on the quality of their science. They charge that investigators who find adverse effects of sodas on health are equally biased by career goals, righteous zeal or anti-corporate morality. Yes, independent scientists may have biases of their own, but their overarching research goal is to improve public health. In contrast, the goal of soda companies is to use research as a marketing tool.
Disclosure is essential. If a study is funded by Coca-Cola, caveat emptor.
Coca-Cola Launches Anti-Obesity Ad
Check out Coke's new commercial to reduce the country's waistband.
Are you listening Michael Bloomberg? Coca-Cola, the largest beverage company in the world, has produced a two-minute pro-calorie counting commercial set to air on the highest-rated shows of CNN, Fox News and MSNBC starting tonight.
“We are committed to bring people together to help fight obesity,” said Stuart Kronauge, the General Manager for Coke’s North America Sparkling Beverages division. “This is about the health and happiness of everyone who buys our products and wants great-tasting beverages, choice and information. The Coca-Cola Company has an important role in this fight.”
Indeed Coke does. A recent study funded by the National Institute of Health found that people with genes that predispose them to be obese are more susceptible to the weight inducing effects of sugary drinks. For the third of Americans that are obese, some of Coke’s products thus pose an additional health risk. According to the AP, consumption of sugary drinks and obesity rates in America have risen in tandem, doubling since the 1970s. While Coke in recent years has grown its business with sports drinks, bottled water, and low- or zero- calorie sodas, overall soda consumption has declined per capita by 16% since 1998. Coke’s new ad, seen below, is a major attempt to change the company’s public image.
UPDATE: A second spot, called “Be Ok” will debut on American Idol on Wednesday, Jan. 16.
Coke's new anti-obesity ad is a soda-maker first
For the first time ever, a big soda company is launching a campaign to combat obesity. The Coca-Cola Co., fighting back on how the sweet calories in sugary sodas have become a health policy and obesity bogeyman lately, kicks off its initiative with a new epic two-minute ad called "Coming Together." It's live online and begins airing tonight on CNN, Fox News and MSNBC. The spots underline how getting fat comes from consuming excessive calories from any number of sources, and that sodas aren't the only source of weight-increasing calories.
The ad is a montage of video clips like children exercising, scientists testing plants, and a rapid-fire series of a multiethnic smiling faces. While these images play, a female voiceover intones: "Beating obesity will take action by all of us, based on one simple common sense fact: All calories count. No matter where they come from. Including Coca-Cola and everything else with calories. And if you eat and drink more calories than you burn off, you'll gain weight."
Coca-Cola Co. spokesperson Diana Garza Ciarlante told TODAY the campaign's "purpose is to highlight some of the specifics behind the company’s ongoing commitment to deliver a greater choice of beverages, including low and no-calories options, and to clearly communicate the calorie content of all its products."
"We call it 'Coming Together' because it informs Americans about all the company has been doing to bring folks together and deliver more choice and calorie transparency," Coca-Cola Co. spokesperson Ben Sheidler told TODAY. "In it we acknowledge that obesity is the issue of this generation and that we want to step into the national discourse to help identify ways to address the problem with willing partners."
Coca-Cola wasn't able to provide details yet about what other forms the campaign will take. "What I can tell you is that we've never been more committed to doing our part to help address the issue of obesity, and 2013 is going to be a landmark year in terms of expanding partnerships and efforts to educate consumers about energy balance," said Sheidler.
The tide is turning against the 45 gallon sea of soda the average American drinks annually. A New York City ban against the sale of sodas over 16 oz. goes into effect in June. Support for the measure came from arguments that excessive soda consumption contributes to obesity. The mayor of Cambridge, Mass., is considering a similar measure. The New York City Health Department has also run public service announcements asking viewers whether they're "pouring on the pounds" and showing glasses of human fat gushing from a soda can into a glass. The department ran ads on the New York City subway pointing out how you would have to walk three miles from Union Square in Manhattan to Brooklyn to burn off the calories in one 20 oz. soda.
Samantha Levine, New York City Office of the Mayor deputy press secretary, told TODAY, "New York City’s bold action to combat the obesity epidemic is already making a difference and it’s clear the industry is taking notice. But the fact remains that sugary drinks -- which play a unique role in this epidemic and have zero nutritional value -- are the single largest driver of the increase in obesity."
The American Heart Association recommends limiting daily added sugar intake to 37.5 grams, noting it as a contributing factor for obesity. A 20 oz. bottle of Coke contains 65g of sugar.
Figures from the Centers for Disease Control and Prevention place American obesity levels at 35.7 percent, up from 13 percent in 1962.
Despite the sugary brown drink backlash, and the fact that soda has no nutritional value, a July 23, 2012, Gallup poll found that the self-reported weights of Americans was essentially the same between those who drank two or more glasses of soda per day and those who drank none.
In late 2012, the health activist group Center for Science in the Public Interest (CSPI) sponsored a viral video called "The Real Bears," using spoof characters modeled after the iconic Coca-Cola polar bears, which shared an array of frightening soda-related facts. The video's capper was one of the soda-swilling polar bears getting diabetes and having its foot amputated. It got over 2 million YouTube views.
In response to the new Coca-Cola campaign, CSPI head Michael Jacobson told TODAY that the "industry is under unprecedented pressure from academics, schools and parents. They're trying to stem the tide of criticism by taking a page out of crisis control 101, which is to pretend like they're concerned about the issue. If they were serious, they would stop advertising full-calorie drinks, charge less for lower calorie options, and stop fighting the soda tax. They're just running feel-good ads aimed at neutralizing criticism."
The final decision is up to the American consumer whether they're going to open up their pocketbooks — and mouths. Will they swallow what Coke is selling? And do ads like these really work? Alex Bogusky, co-founder of advertising firm Crispin Porter + Bogusky, who collaborated with the CSPI on "The Real Bears" video, told TODAY: "Yeah they work. People are anxious to hear they can still drink soda like water, so the message falls on many receptive ears."
Asked to respond to the remarks made by the CSPI and Bogusky, Coca-Cola Co. spokesperson Ciarlante said, "Big challenges like obesity aren’t going to be solved without honest and collective action. This includes action by business, government, teachers, scientists, health professionals, parents and, of course, companies like The Coca-Cola Company. We have an important role in this fight which can only be won if everyone works together."
Coca-Cola anti-obesity promises include no advertising to kids
Coca-Cola is making major promises to fight obesity – ceasing advertisements directed at kids, slapping calorie counts on all its packaging – as the soda giant stares down a rising tide of concern over sugar-stuffed beverages.
On Wednesday, as part of an initiative it’s calling Coming Together, the Atlanta company made a series of pledges that also involved offering low- or no-calorie drinks globally and backing of physical activity programs.
Coca-Cola said its new rules, announced in part to commemorate the brand’s 127 th anniversary, will apply in more than 200 countries where it does business.
“Obesity is today’s most challenging health issue, affecting nearly every family and community across the globe,” said Chief Executive Muhtar Kent in a statement.
But most of Wednesday’s oaths aren’t new.
Coca-Cola vowed back in 2009 to start labeling its packages with calorie details, a goal it now says it’s met. In October, along with rivals such as PepsiCo, the company said it would also list nutritional information on U.S. vending machines.
And in advertisements launched earlier this year in the U.S., Coca-Cola trotted out a parade of statistics about its various low- and zero-calorie products.
On Wednesday, the company said that 19 of its 20 top brands fit the bill or feature alternatives that do. Executives also mentioned the mini-cans with smaller portions that debuted in 2001.
But the part of Coca-Cola’s pledge likely to get the most attention is the promise not to market to audiences where children under age 12 make up more than 35%.
The company has often said in the U.S. that it does not buy advertising directly targeting such demographics, but now appears to have expanded the policy globally. Commercials on television, radio, print, the Internet and mobile phones are all affected.
It’s unclear what will become of the cuddly polar bear Coca-Cola likes to employ in its advertising.
But the company seems to be hustling to cover its bases in a year that has already seen an attempted ban on large sugary drinks by New York Mayor Michael Bloomberg, outcry over pop star Beyonce’s role as a Pepsi spokeswoman and concerns over the effects of caffeinated energy drinks on young consumers.
The Fake Coca Cola Ad Everyone is Talking About
In the fake &aposHonest Coca Cola&apos ad doing the rounds on the internet, the narrator goes through a litany of diseases the 125 year old drink can cause (teeth rotting, obesity, heart disease etc etc). The ad concludes: "If you choose to live a healthy lifestyle, then you should not be drinking any of our products".
I get it. If you drink a lot of soft drinks, you&aposll get fat, and possibly very sick. Obesity causes death and costs a lot of money to treat. The thing is, I really like Coca Cola, and as much as I understand there is is a serious obesity epidemic, I&aposm not sure how comfortable I would be with the soft drink disappearing from supermarket shelves. The ad is important - it raises awareness about the dangers of consuming products with no nutritional value that consist almost entirely of high fructose corn syrup. But telling everyone that "The solution is simple: Don&apost drink Coke" is, well, pretty simplistic. I&aposm able to stick to roughly one can of Coke a week and I&aposm generally pretty healthy. I really don&apost see why I should have to stop drinking something I really like because lots of other people are incapable of doing things in moderation (same applies to any other &aposdangerous&apos product - alcohol, cigarettes, junk food etc etc). I don&apost advocate the massive exposure these products get through multi million dollar ad campaigns, and they should definitely be kept out of schools. But an outright ban would be just as bad, punishing people who enjoy a cold glass of Coke every once in a while.
The honest Coca Cola Obesity ad
When Coca Cola decides to tell the truth of how their products are damaging people’s health worldwide..
Share for a widespread awareness!
Obesity Fact in Kuwait
Obesity in Kuwait is a growing health concern with health officials stating that it is one of the leading causes of preventable deaths in Kuwait. According to Forbes, Kuwait ranks 8 on a 2007 list of fattest countries with a percentage of 74.2% of its citizens with an unhealthy weight. This ranking makes Kuwait the fattest country outside of Oceania.
At last companies are doing their part to fight obesity. Hopefully will see more ads like this and let us all hope for the best. Source: http://en.wikipedia.org/wiki/Obesity_in_Kuwait
Watch the video
Isang ordinaryong OFW sa Kuwait na kagaya ng lahat na gising, ligo, trabaho ang routine araw-araw at nangangarap na balang araw ay makakauwi na ang lahat ng OFW sa Pilipinas na hindi na maghihirap.
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Check Out This Brilliant, Brutally Honest Coca-Cola Ad That Will Make You Think Twice Before You Reach For Another Soda
In one of the more refreshing advertisements we've seen lately, this brutally honest Coca-Cola ad that was created by merging together multiple commercials, offers up the truth regarding the role Coke has played in the obesity of America.
Obviously not officially made by the Coca-Cola company, this informational video provides the average soda drinker a glimpse into the downsides of drinking the sugary beverages.
"For over 125 years, we've been bringing people together," it starts off innocently.
"Today we'd like to come together on something that concerns all of us: obesity," it continues on in a jarring fashion.
The video proceeds to get to the most important aspects of the issue as they discuss exactly what it is that soda is doing to our bodies.
"Consuming large amounts of rapidly-digested sugar and high fructose corn syrup causes a spike in blood sugar and insulin, which can lead to inflammation and insulin resistance, both of which may increase your risk of stroke, heart disease, diabetes, obesity and cancer."
As they continue on in this brilliantly edited video, the final advice they drive home is straight and to the point, leaving no question as to how they feel about the brand.
"If you choose to live a healthy lifestyle, then you should not be drinking any of our products," they say
"If you drink Coke, you'll get fatter and fatter. The solution is simple and it's right in front of your eyes: don't drink Coke. It's killing you and your family. Coca-Cola. We are partially responsible for America's obesity problem."
Please remember that while this ad is factually correct, at the end of the day we are responsible for our own bodies and what we consume.
What did you think of the brutally honest ad against Coca-Cola? Does this make you thin twice about drinking soda?