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Taco Bell to Reveal Next Doritos Locos Taco via Snapchat

Taco Bell to Reveal Next Doritos Locos Taco via Snapchat



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Jane Bruce

Taco Bell's romantic 'snap-by-snap' short film will reveal the next Doritos Locos Tacos flavor.

Taco Bell has big plans to unveil its next flavor of its Doritos Locos Taco, which will be available in May. Like McDonald’s before it, Taco Bell will be revealing the new menu item through Snapchat. Leading up to the MTV Movie Awards, Taco Bell will update its loyal customers via Snapchat Stories, in “the first ever snap-by-snap live film.”

Snaps will begin Sunday morning, and will build a short Taco Bell-centric romantic comedy starring director and ‘digital marketeer’ Jason Zada and fans of Taco Bell.

Zada is perhaps best known for the viral OfficeMax holiday campaign “Elf Yourself” and “Take This Lollipop,” a short horror film about the need to protect young children while they use in the internet.

Watch the film as it happens, beginning Sunday morning, April 13th, on Snapchat stories by adding “tacobell” on Snapchat. The full film, which will reveal the next flavor and its arrival date, will be available on Sunday at 9 p.m. EST.

Karen Lo is an associate editor at The Daily Meal. Follow her on Twitter @appleplexy.


13 popular things that didn't exist 10 years ago

Life moves fast, especially with constant technological advances and inventions coming out every year. In the last decade, using an app to hail a ride or send money to your friends has become commonplace and talking to smart speakers to turn on lights, play music, or read recipes seems normal.

The past few years have brought us numerous life-changing innovations, complex fictional worlds, new forms of storytelling, and fascinating food creations.

Here are 13 things that hadn't been invented or launched 10 years ago.


Taco Bell's Nacho Fries Are Coming Back To Reveal The Future "Demolition Man" Predicted

IRVINE, Calif. , June 27, 2018 /PRNewswire/ -- After making the biggest debut in Taco Bell history in January, the hugely popular Nacho Fries are back for a summer sequel, returning to menus July 12 . To celebrate their return, Taco Bell will honor the 25th Anniversary of Warner Bros. Pictures' action sci-fi film Demolition Man, and its prediction of a utopian future where "all restaurants are Taco Bell," with a re-creation of the iconic restaurant from the movie.

"When you create a fake trailer for a fake movie for a real product that surpasses all expectations of products (and movie trailers), it seems inevitable that you have to create a sequel," said Marisa Thalberg , Chief Brand Officer of Taco Bell Corp. "And what better way to tease this sequel, than pay homage to a real movie's 25th anniversary - one that had a very compelling view of a fictional future?"

Demolition Man, a 1993 Warner Bros. Pictures' cult-classic in its own right, gained fame for its utopian predictions of 2032 - where Taco Bell was the only restaurant to survive the Franchise Wars. But since the film's release 25 years ago - one question remains unanswered: how?

Leading up to the July 12 return of Nacho Fries, answers will be revealed with exciting creative in the sequel to Web of Fries I. Culminating with a Demolition Man pop-up and a futuristic and upscale Taco Bell dining experience July 19 - 21 in San Diego just outside the holy-grail of science fiction. More details and sneak peeks into the experience to follow.

To prepare for Web of Fries II and the utopian future, fans are encouraged to follow along using the hashtag #NachoFries. Taco Bell is also offering fans the chance to watch the 1993 Demolition Man movie for free via FandangoNOW. From now until June 28 , fans can catch up on the delicious future that the film predicted. FandangoNOW offers 70,000 new release and catalog movies, next-day TV shows, and an extensive library of 4K and HDR titles, to buy or rent -- no subscription required.

Nacho Fries will be available for a limited time a la carte for $1.29 and also served Supreme for $2.49 or BellGrande for $3.49 , topped with classic Taco Bell add-ons including beef, nacho cheese sauce, tomatoes and sour cream and also in a $5 box with Nacho Fries, a Doritos® Locos Taco, a Beefy 5-Layer Burrito and Medium Drink.

About Taco Bell Corp.
For information about Taco Bell, visit www.TacoBell.com/News or find us on social media. Like: Facebook.com/tacobell -- Follow: @TacoBell (Twitter), tacobell (Instagram) and tacobell (Snapchat) -- Subscribe: YouTube.com/tacobell – Explore: ta.co

DEMOLITION MAN and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s18)


Why Taco Bell’s Social Channels Are Successful

#1: They react instantaneously.

When you enter the realm of the social media, you’re also dedicating yourself to digitally interacting with others in real time. The notion speaks for itself across the different social media platforms: We tweet to share what we’re currently thinking we Instagram to show what we’re currently eating and we Snapchat to show what we’re currently doing.

Nowadays, customers—in particular, millennials who were born into the digital age—expect no different from businesses who are present on social media. Just like when online users engage with their friends through social media, they always assume that somebody, such as a brand representative, is on the other end and will quickly respond to them.


Studies show that customers expect a response from a company within an hour when it comes to Twitter, especially if it’s a complaint. Taco Bell recently employed a #TacoEmojiEngine, in which Twitter users send @TacoBell a tweet containing the taco emoji and a second emoji of their choosing. Then, Taco Bell replies back with a relevant photo or GIF that’s an amusing mashup of the two. Twitter users receive a response within seconds, thus quickly boosting their brand loyalty.

#2: They show they’re human, too.

People use social media to connect and have fun, not to drown in posts that are selling products or services. Rather than accepting their position as the passive consumer, now, customers want businesses to feel like a friend they want authenticity to shine through.

Put simply, people want their favorite brands to “keep it real,” and Taco Bell does just that with the perfect amount of humor and wit, as is evident in the following example tweets:

Taco Bell doesn’t allow their customers to feel as if they’re talking to an automated robot. Each of their social media replies is tailored and specific—they are never a matter of “Ctrl+C” and “Ctrl+V.” This strategy cultivates a digitally intimate relationship between Taco Bell and their customers. Ultimately, Taco Bell teaches us to stop selling, and to start talking.

#3: They highly value their customers.

It’s in our nature to want to be noticed and credited for the things we do. Customers always want to be a part of the experience, and Taco Bell’s social media strategy has acknowledged them as one of the most valuable assets of their brand.

Taco Bell blurs the traditional line between producer and consumer by encouraging user-generated content. They show us what it truly means to appreciate the customer. Take a look below.



Taco Bell shares the experiences their customers have with their brand, often in the form of a retweet on Twitter. Whether or not the images are high quality, Taco Bell makes sure to share to show they care. In addition to sharing consumer content, they also pay close attention to what their customers have to say.

#4: They go out of the box (or better put, they “Live Más”).

Almost every move Taco Bell makes on social media creates buzz and lasting impressions. They go above and beyond, to be adventurous and experimental in their social media strategy, just as their demographic is.

As one essential component of their strategy, Taco Bell introduces new menu items in bizarre ways that keep their customers curious and engaged. In the following example, they introduced the Cool Ranch Doritos Locos Tacos via a six-second Vine.

More recently, Taco Bell unveiled the Quesalupa in a 30-second Super Bowl commercial. Prior to the big reveal, they allowed people to preorder the secret menu item online, even when they were unaware of what is was. The campaign provided intrigue, even pulling in people who weren’t initially Taco Bell fans.

If there’s one thing that Taco Bell’s social media strategy boils down to, it’s that to reach quantity, you must first understand the importance of quality. Your business doesn’t have to follow the exact same footsteps as Taco Bell, as not everyone has a millennial audience. Instead, find what’s unique to your brand, making sure to understand and listen to your demographic.


Taco Bell's Nacho Fries Are Coming Back To Reveal The Future "Demolition Man" Predicted

IRVINE, Calif. , June 27, 2018 /PRNewswire/ -- After making the biggest debut in Taco Bell history in January, the hugely popular Nacho Fries are back for a summer sequel, returning to menus July 12 . To celebrate their return, Taco Bell will honor the 25th Anniversary of Warner Bros. Pictures' action sci-fi film Demolition Man, and its prediction of a utopian future where "all restaurants are Taco Bell," with a re-creation of the iconic restaurant from the movie.

"When you create a fake trailer for a fake movie for a real product that surpasses all expectations of products (and movie trailers), it seems inevitable that you have to create a sequel," said Marisa Thalberg , Chief Brand Officer of Taco Bell Corp. "And what better way to tease this sequel, than pay homage to a real movie's 25th anniversary - one that had a very compelling view of a fictional future?"

Demolition Man, a 1993 Warner Bros. Pictures' cult-classic in its own right, gained fame for its utopian predictions of 2032 - where Taco Bell was the only restaurant to survive the Franchise Wars. But since the film's release 25 years ago - one question remains unanswered: how?

Leading up to the July 12 return of Nacho Fries, answers will be revealed with exciting creative in the sequel to Web of Fries I. Culminating with a Demolition Man pop-up and a futuristic and upscale Taco Bell dining experience July 19 - 21 in San Diego just outside the holy-grail of science fiction. More details and sneak peeks into the experience to follow.

To prepare for Web of Fries II and the utopian future, fans are encouraged to follow along using the hashtag #NachoFries. Taco Bell is also offering fans the chance to watch the 1993 Demolition Man movie for free via FandangoNOW. From now until June 28 , fans can catch up on the delicious future that the film predicted. FandangoNOW offers 70,000 new release and catalog movies, next-day TV shows, and an extensive library of 4K and HDR titles, to buy or rent -- no subscription required.

Nacho Fries will be available for a limited time a la carte for $1.29 and also served Supreme for $2.49 or BellGrande for $3.49 , topped with classic Taco Bell add-ons including beef, nacho cheese sauce, tomatoes and sour cream and also in a $5 box with Nacho Fries, a Doritos® Locos Taco, a Beefy 5-Layer Burrito and Medium Drink.

About Taco Bell Corp.
For information about Taco Bell, visit www.TacoBell.com/News or find us on social media. Like: Facebook.com/tacobell -- Follow: @TacoBell (Twitter), tacobell (Instagram) and tacobell (Snapchat) -- Subscribe: YouTube.com/tacobell – Explore: ta.co

DEMOLITION MAN and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s18)

Matt Prince – Taco Bell Corp.
[email protected]
949-863-4367


DIY Doritos Locos Tacos Method #1: The Lazy Way

For the quick and easy version, grab some pre-made crunchy shells, a packet of taco seasoning, and a packet of that orange cheese powder that comes with boxed mac and cheese. Brush the taco shells with honey water, mix the two powdered seasonings together, and sprinkle them on the shells.

Place the shells on a baking sheet and stick them in the oven at 400 degrees for about 4 to 8 minutes, just enough to toast them. Grab all your fillings while the shells are baking and when they come out, they're ready to stuff.


Ride-hailing services that could be accessed via phone really kicked off in 2009 with the creation of Uber.

Uber was founded in March 2009 as a black-car service and it quickly became a hit because of the innovative way someone could hail a ride by sending a text or pressing a button on their phone.

The company quickly took off and has received proposals that value the company at as much as $120 billion, the Wall Street Journal reported .

Other ride-hailing services have also cropped up since Uber was founded in 2009, including Lyft and Via , which both launched in 2012.


The Benefits Of Micro-Content

It can spark interest among new audiences and ultimately drive traffic back to your website. Micro-content also helps marketers maximize the value of their content investments, extending the reach and shelf life of existing long-form works.

A single infographic or image, for example, can be turned into a set of smaller, socially-optimized micro-graphics.

Mazda and JWT recently used this technique in their “The Long Drive Home” campaign, posting 60 Instagram images that fit together like a puzzle to reveal the larger image. The campaign drove a 302% increase in followers.

Micro-content is just one of many new formats marketers are experimenting with as they aim to tell stories in new ways. Visual content is now pervading all elements of a marketing effort, from pitch materials to presentations to internal reporting on campaign effectiveness.


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The former interns are not looking for any money for the idea - just some recognition that they were behind the wildly popular snack.

Mrs Watt, a former Vanderbilt student in Nashville, still has the interns' marketing materials for the Doritos tacos as proof.

She told the Huffington Post: 'I’m sure I signed away that anything I pitched to them was their property anyway. I would just like someone to recognize that it was a good idea.'

None of the former interns went on to work in the food industry. Mr Brown works as a TV writer in California, Mr Rader is an advertising copywriter and Mrs Watts is in corporate sales training.

In a statement today, Taco Bell told MailOnline: 'From interns to inmates, we’ve had no shortage of people claiming to have thought of the ''idea'' of a Doritos flavored taco. The reality is far more boring - the Doritos Locos Tacos that our fans love were conceived, developed, and successfully brought to market by a hard-working, collaborative team at Frito-Lay and Taco Bell.'

Mark Rader (pictured left) and Roy Brown, the former Taco Bell interns, told ABC this week that their 1995 idea of a cross-promotion with Doritos didn't win over executives

The former interns are not the first to claim they came up with the Doritos taco.

Last year, friends of Todd Mills, who passed away from cancer at Thanksgiving, petitioned Taco Bell after they claimed he came up with the idea but never made a cent.

Mr Mills reportedly had the brainwave for the Doritos Tacos Locos while watching TV in 2009 and lobbied the company and Taco Bell for two years with a Facebook campaign until it became a reality.

Taco Bell told MailOnline last year that their 'hearts are with his family' but added that Mr Mills 'did not invent' the snack.

Last May, an inmate at a maximum-security prison sued Taco Bell claiming the company stole his idea for the Doritos Loco Tacos.

Colorado prisoner Gary Cole, who is serving 25-year sentence for a number of charges, says the restaurant chain obtained the plans from him and stole his ideas. The lawsuit was later dismissed.


Tracking Is Key

The next step is ensuring your content is trackable. Depending on who you partner with for content creation, strategy or distribution, this can be accomplished via a short piece of code, a unique bit.ly, a hashtag or visual recognition software that many providers (ourselves included) are incorporating into their analytics systems.

These technological advances make it easy to track your content’s performance both on and outside of your owned media channels. At Visually, for example, our new Native Analytics dashboards let marketers track views and shares across the web, aggregate top social mentions and press pickups, as well as gain insight into the demographics of your brand’s most influential sharers.

Finally, savvy content marketers analyze their results and use them to optimize their campaigns, often midstream.

For example, which videos are driving the most engagement on Twitter? What is the tone of the Tweets they stimulate? Once you have all the data in front of you, it’s much easier to start optimizing current and future efforts.

Content Marketing is now table stakes for building brands, and as with any mainstream marketing tactic, practice (and lots of experimentation) makes perfect.


Watch the video: HOW TO MAKE A TACO BELL CAKE. Lookalike Challenge (August 2022).